Undoubtedly, every individual or business can agree that marketing is one of the biggest challenges any start-up will face. So, how can you promote your startup? How to market your business and increase your brand awareness if you have a tight budget? How to tell the world about your business in the most efficient way?
It is a complicated task to stand out from the crowd. Businesses should always improve their marketing to get a leg up on competition and tell people about their business, especially if the business is a start up People should know about your business as well as what is offers whether it be products or services. Even if the product or services you offer are of high quality, it is difficult to generate sales and grow your business without dedicating individual resources towards promotion.
Since marketing for beginners (startups) is a complicated thing, this guide will give you a great place to start. Here you will get the most effective strategies that will positively influence your marketing, and brand awareness. Keep on reading to get more information about the most efficient ways to market your business to attract customers through word of mouth.
1. Content Marketing
Content marketing is the most efficient starting point for any business. There are at least two reasons:
- It is more affordable in price than ads
- It is more effective than a cold call
Using inbound marketing can significantly increase website traffic. In case your top-notch goal is to generate sales and leads for your startup, then you should pay particular attention to content marketing. To work on its own, it may take a month if not years. That is why you need to pay attention to paid promotion. Find a team of experts who will do their best to help you and fasten the process of your content, and, as a result, your brand growth and awareness.
Content includes the following media assets’ types:
Thus, if you are going to start an effective content marketing startup for your business, your goal should be to take into account all the mentioned above types of media assets. It is necessary to use various content types to achieve maximum success.
2. Influencer Marketing
Influencer marketing is an efficient solution that will help you to grow your business. It can offer businesses to unify their PR, marketing, sales, digital marketing, product, and social media via relevant relationship-based communication. This type of marketing has significantly higher ROI than the other forms of digital marketing. The one disadvantage of influencer marketing is that it can cost you a pretty penny. Thus, if you have a low budget, you should cooperate with several niche audience-relevant micro influencers who offer more affordable services. As a great alternative, you can turn your executive startup’s leaders into trusted influencers.
3. Word of Mouth Marketing
This is one of the oldest, but the best way to advertise your business. People trust people, especially those they know. You can easily use this form of marketing by tapping into social networks both online and offline. Word of mouth is one of the easiest ways to promote your startup as well as the most affordable. In some cases, it is even cost-free: you can ask your colleagues, friends, or relatives to help you spread the word.
4. Social Media Marketing
How to market and advertise your business with social media: Like word of mouth marketing, this approach to marketing has the same goal – spread the information. The difference is that social media marketing can spread the word to far more people in a shorter period. Thanks to Facebook, LinkedIn, Tumblr, Pinterest, Google+, Quora, Instagram, and other social media, you can spread information with your target public in a fast, easy and convenient way. Announce the latest venture to your networks! Set up accounts for your company on Facebook, Twitter, Instagram, Pinterest, etc. Start sharing the latest updates, concerning your company products and services. Be active on social media.
5. Email Marketing
It is one of the most efficient as well as the most affordable or even cost-free strategies for attracting customers to your startup. In case you have your customer’s email address you can quickly send him or her emails, informing them about the latest updates, sales, special offers, and other relevant information. This way of marketing can significantly promote your startup. However, to achieve your goal you need to gather the email addresses of your prospective customers. If you have a website that you specially designed for your startup, then you should place a newsletter signup form on it. As an alternative, you can ask your customers for their email addresses. Take into consideration that it is necessary to diversify your emails with non-commercial content, infographics, special offers, etc. It will help you to attract your customers and encourage them to take the desired action (make a purchase or order your service). In case you ignore these recommendations, your subscribers will opt out of receiving your emails.
Which techniques from the mentioned above will you choose to promote your startup like a pro? The best answer is: try all of them, test and pick the best one that will work best for your business. Try content marketing to generate leads, influencer marketing to promote sales, word of mouth or social media marketing to increase your brand awareness and improve your sales, email marketing to attract customers to your startup. Consider these five strategies to promote your startup and generate more sales.