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Home/Maps ranking/Guarantee terms
The guarantee

Guarantee terms

Written plainly, because a guarantee with vague terms is not a guarantee. Everything below is agreed with you in writing before any work starts.

Summary for clarity. Your signed engagement letter is the governing document.

Eligibility

A verified Google Business Profile in an eligible category, a defined service region, and no active suspension. We assess your market before taking the engagement and we decline it if we do not believe top three is winnable.

The keyword

One target keyword, agreed in writing before work begins. It must be commercially relevant to your business and realistic for your category and region. Additional keywords can be added as separate engagements.

The region

A geographic region agreed with you upfront, centred on your business and sized to your actual service area.

How position is measured

Local rank changes with the searcher’s physical location, so a single check from one spot proves nothing. We measure on a grid laid across your agreed region, either 5x5 (25 measurement points) or 10x10 (100 points) depending on the size of the area, using third-party grid rank tracking. You get the grid report monthly, so you can see the whole picture rather than take our word for it.

What counts as success

Ranking in the local three-pack for the agreed keyword at the majority of grid points across the agreed grid, measured at the end of the window.

The window

Ninety days from the engagement start date, not from the contract date.

The refund

If we miss it, we refund the fees you paid for the Maps engagement in full.

What we need from you

No access to your Google profile is required. We do need you to accept review requests going out to your customers, respond to occasional information requests, and avoid conflicting changes to your listing during the engagement. If those are blocked, the guarantee does not apply.

How we do not do it

No GPS or location spoofing, no click-through manipulation, no fake reviews, no keyword-stuffed business names, and nothing else that breaches Google’s terms. Those tactics can move a pin briefly and can also get a profile suspended, and a suspended profile ranks nowhere.

We decline engagements in markets we do not believe we can win. That is deliberate. A guarantee is only credible if the person offering it is willing to say no.
Check if your market qualifies
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