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Reviews3 min read

Spotting and reporting fake reviews

Fake reviews are one of the few categories with a genuinely strong removal position, provided the report is evidenced properly.

The patterns

A cluster arriving in a short window, reviewer profiles with no other activity, generic wording, no specific detail about your business, and timing that lines up with a dispute or a competitor.

Document before reporting

Screenshot with timestamps, note reviewer names and profile histories, and record the pattern across the cluster rather than treating each in isolation.

A vague report gets auto-declined. An evidenced one gets read.

Report on the right grounds

Select the specific policy breached, usually the non-customer or conflict-of-interest provision. Generic complaints about unfairness fail.

Escalate properly

A first decline is not final. Escalation with better documentation frequently succeeds where the original report did not.

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Frequently asked

What if a competitor is behind it?

Coordinated competitor activity breaches platform policy directly and is one of the stronger cases you can make, but it needs evidence rather than suspicion.

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