BBB complaints rank well on Google and carry weight with older buyers. The BBB has a defined process for complaints and reviews, which makes it more predictable than most sites if you work through it properly.
A BBB complaint is a dispute the BBB forwards to you for a response. A BBB customer review is a public rating. Each has its own rules, and the route to removal is different for each.
Complaints from people who were never your customers, duplicates of a complaint already handled, matters outside what the BBB accepts, such as some employment disputes, and complaints that break BBB posting rules. Explain the grounds to your local BBB with documentation.
Businesses can dispute a BBB review, for example when the reviewer was not a customer or the review breaks BBB guidelines. Respond inside the BBB’s timeframe, because unanswered items count against you.
The BBB shows how a business handled each complaint. A prompt, reasonable response, and a resolution where possible, often helps your profile more than removal would.
Your BBB letter grade is calculated from factors including complaint history and response. You cannot have it changed directly, but responding to and resolving complaints improves it over time.
No. Any business can respond to complaints and dispute reviews through the BBB, accredited or not.
The BBB typically displays complaints from the past three years.
What to write, what never to write, and why the response matters more to future customers than the review itself.
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