Autocomplete suggestions like “your company scam” can put people off before they even see results. Google removes predictions that break its autocomplete policies, and reflects what people actually search for.
Predictions that are violent, hateful, sexually explicit, dangerous, or harassing, or that disparage people in certain sensitive ways. A prediction that simply reflects real searches about a complaint usually stays.
When the suggestion appears, use the option under the search box to report inappropriate predictions, choosing the reason that fits.
Predictions follow search behavior. Positive press, reviews, and branded content that people search for change what Google suggests over time.
Services that use fake searches to change autocomplete break Google’s policies and rarely last.
If it breaks policy, often within days. If not, it changes only as search behavior changes.
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