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Follow-up

Why the first contractor to respond wins the job

The MIT Lead Response Management Study found that contacting a lead within five minutes makes you 21 times more likely to qualify it than waiting just 30 minutes. Harvard Business Review found firms that respond within an hour are about seven times more likely to have a meaningful conversation.

For contractors, this is the whole game. Homeowners with an emergency call several companies. The one who answers first, or follows up fastest, gets the job.

Automating your response so it happens in seconds, not hours, is the single highest-leverage change most shops can make.

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