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Local SEO3 min read

Google Business Profile optimisation checklist

Most profiles are half-finished. Working through this in order tends to produce movement without spending anything.

Category and services

Choose the most specific accurate primary category, then add secondary categories and a full service list using the words customers actually search.

Hours, area, and contact

Accurate hours including holidays, a realistic service area, and a phone number that reaches a human. Wrong information here costs jobs directly.

Photographs

Real photographs of real work, added regularly. Stock images do nothing. Recency appears to matter.

Reviews and responses

Ask every satisfied customer, and reply to all of them. This is the single largest ongoing lever and it never stops mattering.

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