Before you spend on ranking work, it is worth establishing which of a handful of causes is actually responsible.
Local rank changes with the searcher’s physical location. Checking from your office tells you very little. A grid-based rank check across your service area tells you the truth.
The primary category is one of the strongest relevance signals. A plumber categorised as a general contractor will struggle for plumbing searches no matter what else is done.
It happens more often than people realise, sometimes without obvious notice. Check the status before assuming it is a ranking problem.
If the businesses above you have several hundred recent reviews and you have thirty, that gap is the answer, and it is closable.
What actually determines who appears in the local three-pack, and which factors you can genuinely influence.
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Read moreSee ReviewPoint on your own numbers. Book a demo and we will map the fastest way to plug the leaks in your front office.