These solve different problems on different timescales, and the honest answer depends on how urgently you need the phone to ring.
Ads produce calls this week and stop the day you stop paying. Local ranking takes months and keeps producing after the work ends.
Run ads, and start the ranking work at the same time so you are not renting your pipeline forever.
Ranking work compounds and lowers your cost per job over time. Reviews are the cheapest starting point and feed both channels.
If half your calls go unanswered, more traffic just means more missed opportunity. Fix answering and follow-up first.
What actually determines who appears in the local three-pack, and which factors you can genuinely influence.
Read moreThe most common reasons a local business is missing from the map pack, and how to diagnose which applies to you.
Read moreA practical checklist for getting your Google Business Profile working properly, in the order that matters.
Read moreSee ReviewPoint on your own numbers. Book a demo and we will map the fastest way to plug the leaks in your front office.