The three businesses shown above the regular results take the overwhelming share of local calls. Here is what decides who they are.
Google weighs how well you match the search, how close you are, and how established you appear. You cannot move your premises, so prominence is where the work is.
Volume, rating, recency, and responses all feed prominence. Most businesses ask sporadically, so a competitor asking consistently pulls ahead within months.
Correct primary category, full service list, accurate hours and service area, and real photographs. A complete profile beats a neglected one.
Your name, address, and phone number must match across every directory. Inconsistencies quietly suppress ranking across the whole web.
The most common reasons a local business is missing from the map pack, and how to diagnose which applies to you.
Read moreA practical checklist for getting your Google Business Profile working properly, in the order that matters.
Read moreHow to decide where to put the next marketing dollar when you need calls now but also want them later.
Read moreSee ReviewPoint on your own numbers. Book a demo and we will map the fastest way to plug the leaks in your front office.