A great deal of local SEO advice is guesswork. Here is what consistently matters, and what you can actually change.
Google states these three plainly. Distance is fixed, relevance is largely category and content, and prominence is where most of the achievable work sits.
Volume, rating, recency, and response rate all feed prominence, and this is the factor most businesses under-invest in.
You cannot move your premises. Almost everything else is workable.
Correct primary category, full services, accurate hours and service area, and recent photographs. Incomplete profiles underperform complete ones consistently.
Matching business details across the web, plus legitimate local links and mentions establishing you as an established business.
Evidence is mixed on direct ranking impact, but posts do affect engagement and keep the profile active, which is worth the small effort.
What actually determines who appears in the local three-pack, and which factors you can genuinely influence.
Read moreThe most common reasons a local business is missing from the map pack, and how to diagnose which applies to you.
Read moreA practical checklist for getting your Google Business Profile working properly, in the order that matters.
Read moreSee ReviewPoint on your own numbers. Book a demo and we will map the fastest way to plug the leaks in your front office.