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Local SEO3 min read

Citations and why your business details must match

Your name, address, and phone number appear on dozens of sites you may not know exist, and the inconsistencies between them cost you.

Why it matters

Search engines corroborate your existence and details across sources. Conflicting information reduces confidence, and confidence feeds prominence.

Where the errors come from

Old addresses, phone number changes, suite numbers written differently, and automatically generated listings you never created.

This is the least interesting work in local SEO, and one of the most reliable.

How to fix it

Audit the major aggregators and directories, correct what you control, and submit corrections where you do not. Then keep it consistent.

Order of priority

Google first, then the major aggregators, then industry directories. Chasing obscure sites first is wasted effort.

Want to know if top three is winnable in your market?We check first, and we decline markets we cannot win.
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Frequently asked

Do I need to pay a citation service?

Not necessarily. The major ones can be corrected directly. Services save time when there are hundreds of inconsistent listings.

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