If you serve customers at their location rather than yours, proximity works against you in a way it does not for a storefront.
Service-area businesses should hide the street address and define the areas served. Displaying a home address can cause guideline problems.
Google still ranks relative to the searcher, so you will naturally be stronger nearer your registered location and weaker at the edges of your area.
A service-area business cannot rely on proximity. Prominence has to do the work.
Genuine, specific pages for the areas you actually work in give Google something to connect you to. Thin pages listing town names do not.
Reviews that naturally reference where the work happened help establish relevance across your area.
No. Listings at addresses where you do not have a genuine staffed location breach the guidelines and risk suspension of the real profile.
What actually determines who appears in the local three-pack, and which factors you can genuinely influence.
Read moreThe most common reasons a local business is missing from the map pack, and how to diagnose which applies to you.
Read moreA practical checklist for getting your Google Business Profile working properly, in the order that matters.
Read moreSee ReviewPoint on your own numbers. Book a demo and we will map the fastest way to plug the leaks in your front office.